How to start a successful speed dating business

If YES, here is a complete guide to starting a speed dating business with NO money of events hosted, rate of success, charges and customer care relationship.
Table of contents

4. Explain the rules

Ticketmaster would have been proud. E-mails asking to be wait-listed blew up my inbox. I sent word out to former customers. I asked friends and colleagues to alert their more distinguished single male friends. I posted and pleaded and marketed and advertised. This is the point where I should have apologized to My Girls and cancelled the event.

But I wanted so much for it to happen that I had another of my now-famous bad ideas. I would find the men where they lived—on Match. All I needed to do was search a reasonable radius for men in my target age range looking for women in that target age range.

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But because soliciting the men to pay for the event in this manner would not be appropriate, I offered them a free coupon for the event. Yes, typing it out makes it sound so much worse than it did in my head, but I wanted so much for this event to happen. Offering free coupons meant this event would be pro bono for me—it would cost me money, actually.

It was a literal labor of love. I did not blanket suitable suitors on Match. Then I personally e-mailed them after reinstating my own account—on my dime and discussed the opportunity with each. I spent more time researching dates for these women than I ever did for myself.

How to Market a Letter to a Venue for a Speed Dating Event

Eventually, I had my crew. In the 24 hours before the event, I was out four, almost five, women. One wrote me the day prior asking if she could still get a refund, and I explained that because she was confirmed this was not the policy. Three others cited sickness and a work obligation, and one was a no-show.

Speed Dating Tips! Unique Questions to Ask During a Speed Date

This is when life takes a funny in hindsight turn, leaving me with too many men. And although the men were as friendly and talkative as I had hoped they would be, the majority of them thought it appropriate to tell their dates that they were attending for free. Let me tell you, the women had a hard time seeing my side of this story. Even though I did get a match, if anyone asks what I thought of the whole experience, I will inform them that I would not do it again as the men were there under false pretense, and certainly not with yourself as the Event Coordinator.

Clearly, my well-intended enthusiasm was not well received, despite the fact that this woman actually got a date out of it. I was tired, and felt like my 8minutes was up. In addition to your references, include research about the speed-dating industry and its popularity in your local area. Show the venue owner through your own market research how other establishments generate income by hosting special events such as speed-dating parties. Offer to hold one event as a test for the venue to see firsthand the results of your efforts. Offer to set up a regular schedule of events in advance if the first party is successful.

How to Start a Speed Dating Business: 10 Steps (with Pictures)

Point out your own success and include photos from your last event as well as patron testimonials. Linda Ray is an award-winning journalist with more than 20 years reporting experience. Skip to main content. Benefits Like any marketing campaign, you need to point out the benefits the venue receives by allowing you to use it for your speed dating event.

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Requirements Putting your requirements up front in your marketing letter gives venue owners the ability to seriously consider your request to use their facility for your event. Meeting Use the letter, complete with the details of your event, as an introduction.


Features In addition to your references, include research about the speed-dating industry and its popularity in your local area. References 2 London Events Planner: The Meetings and Conference Market. About the Author Linda Ray is an award-winning journalist with more than 20 years reporting experience. Accessed 18 January Small Business - Chron.